- How It Works
WHY DO YOU NEED PHOTOGRAPHS?
Everything is photos today. Ever been on social media? Instagram is nothing but pictures. Every see the all text Facebook post asking people to comment if they read the post with no pic? Photos tell a story, and
EVERY BUSINESS HAS A STORY.
How do you tell that story so they’ll listen?
How do you tell that story so they’ll remember?
Great photography has instant impact, and can tell your story faster and more effectively than long explanations. Great photography can provide a level of credibility and professionalism. You want to show your people at their best, and you certainly don’t want to have lack luster photos of your space, or something you built or created. First, we start with some questions. There are many ways to create a photo, so we start with the goal.
THE FIRST QUESTION IS:-
What’s your story?
What do you want them to see? What’s your message? Once we know that, we know how the story ends, and we can work backwards as we create the story in photos. We have a goal in mind!
Every image has a purpose. It may be a simple headshot. It may be to show off a room. Whatever the intent of the photo, a discussion of the goal leads to the styling choices that will achieve the goal.
Do you need an edgy headshot, or a slick corporate look? Are we shooting for a website bio, or for a special occasion or achievement? Are we shooting the VP of finance, or the hipster salon stylist?
Do we need to show the scale of a room, or are we displaying high quality craftsmanship?
Finally, what is the intended use of the photo? Business credibility, or marketing, or service display, or event promotion, or some other?
All these decisions help us decide on the lighting style, color scheme, background, wardrobe and styling of the photo.
Time to Create
Once we have a clear goal for the photo, we can brainstorm and create the image. If necessary, we will come to your location to scout possible spaces for the session, and/or schedule use time for any spaces we need to use or shoot. Session times for individual people will vary depending on the type or style of photo.
We may be at your location for an hour, or multiple days, it all depends on the goal.
Once the session is complete, your photos will get a basic finishing treatment, and then be available in an online gallery for viewing. You can choose which photos you want, and discuss any further or custom editing needed. Finally, when everything is complete, digital downloads, prints or photo products can be ordered.
THIS IS YOUR CHANCE TO SHOW OFF!
There are a variety of reasons to photograph man-made spaces, whether interior or exterior. Each reason has similarities in how we shoot, based on the ultimate goal of the photograph.
For businesses, it may be the interior of your building, the exterior, or the back entrance, but the goal is to invite potential visitors to experience your business before they arrive. Liking the look of your space, or just knowing what to expect can have a big influence on whether they come for a visit.
For craftspeople, whether they be architects, builders, or designers, photographs are how you share your work, and how you'll be judged by potential new clients. If those photos aren't as good as they can be, and accurately reflect the vision you had for the space, not to mention the showcase of your skill, you may lose business.
Your web site is where potential visitors/clients look to check you out, so show them your best side. It could be the pool you designed, the master suite you built, the company conference room, or the main bar. The more you show, the more comfortable and invited your visitors will feel. But only if you show off your best with the best photo. The right light, the right angle, the right view, otherwise you send them away!
We can shoot multiple angles or even 360 degree panoramas.
Unless you live in a cave, you probably see a lot of faces over the course of a day.
Let's face it, intentional or not, good or bad, you make judgements based on those faces.
Great photos of the people in your business can be inviting and give visitors someone to recognize. They can also add personality and style to the faces, something people can identify with.
EDITORIAL AND PRODUCT PHOTOGRAPHY
Some businesses sell physical products. Customers want to see those products. High quality photography adds credibility to product offerings. Sometimes a well conceived setup of the product in use is even better
Other businesses have no products. They sell services. It's not as obvious what should be photographed. However, customers will more likely look at a photo than they will spend time reading your service description. A well designed photo of the execution of your service will get more attention, and those same customers may spend time reading after the photo has grabbed their attention.