Big brands with big budgets know all about this. The power of photography is strong. You can communicate feelings, ideas, and concepts in the blink of an eye. Whether you design and build, or have a product or service, potential customers will look to your site and social media to see what you're about. Small businesses have lots on th...
© ©Lou Genovese-one27photography
But under the surface, maybe the qualifier is a little strong. There are no rules that require anyone to like anything, or about when or why it might be reasonable to have a certain opinion. (that whole free speech thing...)
There are a lot of reasons to either like or dislike a photo. The real question comes down to the criteria of judgment. And oddly enough (and quite often), you will have opposite opinions depending on the criteria....
This is not a new concept. Every decision we make is in relation to the set of outcomes that decision will create. I'm not looking to run down the rabbit hole on a deep philosophical idea, so let's get back to my question: "do you like this photo?"
When I produce photos for a client, they've hired me based on a recommendation, looking at my past work, and/or a conversation with me. During this evaluation period, they are mitigating the risk paying for something unseen. At the same time, I am evaluating whether I can provide what the client wants. I certainly can be technically proficient and make high quality images. But are they the "right" images?
This idea is very clear when I shoot professional headshots. The large majority of people tell me they aren't photogenic and don't like pictures of themselves. This is normal and doesn't change how I proceed, it's just part of the process. Making a subject feel comfortable is a necessary skill.
Great product photography is good for sales and brand identity.It's best to have both simple catalog images on a white background as well as stylistic images.Powell Flutes launched a new highly reflective product, see the images. Do you remember the Sears catalog? We tore it to shreds every year before Christmas. I think LL Bean was the only ...
© ©Lou Genovese-one27photography
Somewhat surprisingly, clients often ask if I still have the images from a past photo session. I'm not sure if this idea is a holdover from the past when everything was physical (film, prints), but as a photographer, all my images are my assets, and I do everything possible to preserve and archive those assets.Sure, needs are different for professi...
© ©Lou Genovese-one27photography
Have you ever had some close up time with a horse? You may have ridden horses, or just come up close at a zoo or carnival. Either way, if you were paying attention, you noticed the horse reacting to you. If you really paid attention, you saw that reaction was based on how you felt about the interaction. Whoa. Not sure I noticed that the few t...
A client called me last week in preparation for their upcoming photoshoot. They just had a few questions. This particular session was scheduled by another person in the company who would not be part of the session, and the person that called would be photographed. This is fantastic, and in most cases required. I have a lot of questions before...
